What is a Customer Explainer?
A plain-English summary of the repair for your customer, with personalized renderings and infographics.
Updated May 25, 2026
The Customer Explainer is a plain-English summary of the repair for your customer. It explains what's happening, why it's needed, and what the insurance company might push back on.
We designed the Customer Explainer to keep your customers informed throughout the process, breakdown the repair in easy-to-understand terms, and set expectations before insurance company pushback.
This is fully customized to your customer – the images are rendered based on your customer's vehicle and the details of the repair are dynamically updated to match your estimate.
Below is an excerpt from a customer explainer, showing a rendering of the customer's vehicle with details for their specific repair -

We also include general infographics at the bottom to explain the claims process to your customer.
Below is an example of an infographic:

Reclaimr currently offers two versions of the Customer Explainer:
- Estimate Explainer: this is sent once your estimate is locked and provides a breakdown of the repair plan, total cost, and overview of the repair/claims journey.
- Short Pay Explainer: this is sent in the case of a short pay to explain the difference to the customer and what we are doing to fight it.
Learn More: